About us

Building Franchise
Success Stories

At F&B Pillars, we transform ambitious local brands into global franchise powerhouses. We are strategic architects of expansion, combining deep market intelligence with proven operational excellence to engineer franchise systems built for scale. Our methodology bridges the gap between entrepreneurial vision and institutional-grade execution, delivering sustainable growth frameworks that create lasting value for franchisors and franchisees alike. We don’t just consult—we partner with brands ready to dominate their categories, providing the strategic foundation and operational infrastructure that turns regional success into international franchise empires.

Strategic Planning

Comprehensive roadmaps for sustainable franchise growth tailored to your unique business needs.

Brand Development

Crafting compelling brand identities that resonate across diverse markets and cultures.

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our upcoming & completed events

From past highlights
To future experiences

This section brings together our event history and the moments we’re looking forward to creating next.

Egypt 2026 Expo

Connecting global franchise brands with high-growth opportunities in Egypt’s expanding market.

Upcoming

Be Part of the Region’s Leading Franchise Event
Register Now!

Uganda Expo 2026

Unlocking East Africa’s potential by bringing investors and franchise brands together.

Upcoming

Secure Your Spot Today
Register Now!

Liybya Expo 2026

Positioning franchise brands at the forefront of Libya’s investment landscape.

upcoming

Join the Franchise Leaders of Tomorrow
Register Now!

AFEX 2025

A strategic gateway for franchise expansion across Africa and the MENA region.

COMPLETED

Step Into Your Next Growth Opportunity
Explore More
Days
Hours
Minutes
Seconds

Expand Your Business Beyond Borders – Join Africa’s Franchise Revolution 2026
Register Today!

Discover powerful partnerships, investment opportunities, and franchise success stories across three major African markets. Register Now and Secure Your Place

Exhibitions

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Event Highlights

  • AFEX 2025 opens with a grand ceremony featuring leading African franchise brands, cultural performances, and inspiring keynotes, setting a vibrant and innovative tone for the event.
  • During AFEX 2025, attendees can engage in forums like the Franchise Futures Forum, network at the Africa Investment Power Summit, join expert-led Franchise Mastery Labs, and celebrate top franchise achievements at The Legacy Honors awards and gala
  • A key highlight of AFEX 2025 is the Halal Business Gateway, a pavilion and networking hub showcasing Shariah-compliant franchises and halal-certified opportunities, connecting global halal brands with Africa’s growing Muslim market and providing insights, partnerships, and market-entry support
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1.0 AFEX 2025 Grand Opening Ceremony

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3.0 Africa Investment Power Summit

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5.0 Franchise Masterclasses

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2.0 Franchise Futures Forum

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4.0 Halal Business Gateway

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6.0 AFEX Awards Night + Royal Gala

Event Highlights

  • AFEX 2025 opens with a grand ceremony featuring leading African franchise brands, cultural performances, and inspiring keynotes, setting a vibrant and innovative tone for the event.
  • During AFEX 2025, attendees can engage in forums like the Franchise Futures Forum, network at the Africa Investment Power Summit, join expert-led Franchise Mastery Labs, and celebrate top franchise achievements at The Legacy Honors awards and gala
  • A key highlight of AFEX 2025 is the Halal Business Gateway, a pavilion and networking hub showcasing Shariah-compliant franchises and halal-certified opportunities, connecting global halal brands with Africa’s growing Muslim market and providing insights, partnerships, and market-entry support
I

1.0 AFEX 2025 Grand Opening Ceremony

I

2.0 Franchise Futures Forum

I

3.0 Africa Investment Power Summit

I

4.0 Halal Business Gateway

I

5.0 Franchise Masterclasses

I

6.0 AFEX Awards Night + Royal Gala

COMPANY EXECUTIVES

MEET

OUR TEAM

Mohammed Allhyan

Co - Founder & President

Ahmed Elsaadany

Co - Founder & CEO

Nedal Hafez

USA F&B Pillars CEO

Bea Bagac

UAE Franchise Manager

Khaled Keshk

Projects & Operation Manager

Diaaeldin Yassin

Kuwait F&B Pillars CEO

AFRICA FRANCHISE EXPO 2025 PREMIER FRANCHISE SHOW IN THE AFRICAN CONTINENT 22 - 23 SEP 2025
GEWAN HOTEL CAIRO CAIRO - 2025

Our Strategic Partners Driving Success

OUR EXHIBITORS