F&B Pillars OVERVIEW
Embracing a hands-on consulting philosophy and an entrepreneurial spirit, we provide fully integrated solutions so that our clients can realize success in every facet of their business
- Cafe or Restaurant Space Planning
- Color Palette and Mood Board
- Conceptual 3D design
- Exterior Cafe or Restaurant Design
- Interior Cafe or Restaurant Design
- Fixtures, Furnishings, Accessories
- Equipment Space Planning
- Detailed Drawings (Elevations, Sections, Power Layout, water supply and drainage, Flooring Plan, Ceiling and Lighting Layout Plan)
International and Local Franchise Exhibitions
Franchise Expo Paris
International Franchise Show London
Malaysia Franchise Expo
Melaka International Halal Festival
AFRICA FRANCHISE EXPO
FRANCHISING FUELS YOUR BUSINESS
WIN THE RACE TO BUSINESS GROWTH
FRANCHISE DEVELOPMENT AND CONSULTING
Successful franchising requires more than just a business model, it demands expertise. We provide end-to-end guidance, from legal frameworks to operational systems, ensuring your franchise is built on a strong foundation for long-term success.
Our Strategic Partners Driving Success
OUR EXHIBITORS
WHO WE ARE
Built for F&B Franchising. Nothing Else
F&B Pillars is a franchise consulting firm built specifically for restaurants and cafes. We are headquartered in Dubai, with offices in the UAE, Egypt, Uganda, and the United States. Our team has over 27 years of combined experience in F&B franchising — we founded the firm four years ago and have worked with more than 117 brands across three continents.
We help brands at every stage: from the first conversation about whether to franchise, through structuring, market entry, and regional scale. We work with first-time franchisors and operators opening in new countries. What we bring is not a template — it is hands-on consulting built around your brand, your market, and what you are actually trying to build.
We are not a listing service. We are not an introducer who moves on after the deal. We stay in — from feasibility through launch and past it.
WHAT WE DO
Five Ways We Work With Brands
Franchise Development
We build your franchise system from the ground up — franchise agreement, operations manual, fee structure, territory mapping, and franchisee qualification criteria. If you are franchising for the first time, this is where we start.
Franchise Marketing
We create and run campaigns to attract the right franchisees — not just leads, but qualified investors who match your brand, your market, and your growth targets. This includes digital, exhibition, and direct outreach.
Operational Consulting
We standardise your operations so every location runs to the same quality standard. That means SOPs, training frameworks, supplier alignment, and quality audits — the infrastructure that makes a franchise system scalable.
International Expansion
We build market-entry strategies for new territories in the GCC, MENA, Africa, and beyond. Each market is different. We map the regulatory environment, identify the right franchise model for that territory, and connect you with the right partners.
Franchise Brokerage
We connect established F&B brands with qualified investors and master franchise partners across our markets. If you are an investor looking for the right brand, or a brand looking for the right partner, this is where that match gets made.
WHO WE SERVE
We Work With Four Types of Clients
Expansion
You have a working concept — a restaurant, cafe, or F&B brand — and you want to build a franchise system around it. You may have one location or twenty. What you need is a clear, structured path to franchise-readiness and a team that has done it before.
Growth
You already franchise domestically or regionally, and you are ready to open new territories. You need a team that understands the local market, can structure the right entry model, and has the exhibition and investor network to make it move.
Opportunities
You are looking for the right F&B brand to invest in — as a single-unit franchisee, area developer, or master franchise holder. We work with you to understand your market, your budget, and your operating capacity, and match you with brands that fit.
Showcase
You want to reach franchise investors, buyers, and operators at our exhibitions across Egypt,
Uganda, Libya, and internationally. We handle the full exhibitor experience — stand, marketing, investor matchmaking, and follow-up.
COMPANY EXECUTIVES
MEET
OUR TEAM
Mohammed Allhyan
Co - Founder & President
Ahmed Elsaadany
Co - Founder & CEO
Nedal Hafez
USA F&B Pillars CEO
Bea Bagac
UAE Franchise Manager
Diaaeldin Yassin
Kuwait F&B Pillars CEO
WHY FRANCHISING
Three Reasons It Works in This Region
The GCC and Africa are not emerging markets for F&B anymore. Branded restaurant and cafe
concepts are in high demand, and that demand is running ahead of supply in most categories.
Here is why franchising is the right move right now:
Equity Freedom
Your franchisee funds the location. You provide the operating system. The brand expands without you taking on debt or diluting ownership — and faster than you could manage through direct investment alone.
Ready Markets
The UAE alone sees more than 200 new F&B franchise concepts enter the market each year. Egypt, Saudi Arabia, and East Africa follow the same pattern — younger urban populations, rising incomes, and demand for both regional and international F&B brands that local operators
cannot yet meet.
Ownership Control
Franchising does not mean handing your brand over. With the right franchise agreement, operations manual, and quality standards — which we build — your brand runs consistently across every location a franchisee opens. Growth happens. Standards hold.