Franchise Exhibition

Franchise Exhibition

Participation Opportunities

Explore tailored ways to showcase, connect, and grow your presence at the event and maximize brand visibility.

Exhibitor Packages

Showcase your franchise concept to a qualified audience of regional investors, master franchisees, and sector decision-makers across two high-impact exhibition days.

Speaking Engagements

Position your leadership team as industry authorities by sharing insights, market intelligence, and innovation strategies with a live audience of franchise professionals.

Sponsorship Tiers

Amplify your brand's visibility with premium sponsorship packages that place your identity at the centre of one of the MENA region's most influential franchise events.

Investor Opportunities

Participate in structured one-on-one meetings designed to connect brands with investment-ready buyers — accelerating deal progression in a focused, professional environment.

Our Gateway to Global Franchise Opportunities

F&B Pillars is the proud organizer of the Africa Franchise Expo (AFEX) — the premier international stage where F&B brands, investors, franchisees, and industry leaders from Africa and the MENA region connect, collaborate, and grow.

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Franchise EXHIBITION

Through our Franchise Exhibition service, we offer a gateway for brands to showcase their franchise models, attract regional partners, and accelerate global expansion. Whether you're looking to exhibit your brand, sponsor the event, share insights as a speaker, or explore investment opportunities, Africa Franchise Expo (AFEX) is your strategic launchpad into high-growth markets.

Our flagship event, the Africa Franchise Expo (AFEX) happening on September 22-23, 2025 in Cairo, Egypt, is a dynamic platform where ideas become opportunities and visibility turns into sustainable expansion. Whether you're a startup brand or an established franchise looking to scale into new markets, exhibiting with us opens doors to markets across Africa and the MENA region, where demand for scalable, trusted brands is booming. Whether you're a startup or an established F&B brand looking to scale, we structure your franchise model to ensure long-term sustainability and profitability.

Exhibitor

Showcase your brand, products, and franchise opportunity to a highly targeted audience of qualified investors, master franchisees, and business leaders from over 20 countries.

Sponsor

Elevate your visibility through premier branding and positioning across all event channels — from on-site signage and speaking slots to digital and media exposure.

Speaker

Position your brand as a thought leader by sharing expertise during keynote sessions, industry panels, or masterclasses, and engage directly with decision-makers.

Guest Participant

Join as an official guest to gain first-hand insights into the latest franchise trends, attend networking sessions, and explore future business opportunities — whether you're a startup enthusiast, entrepreneur, or exploring franchise ownership for the first time.

Our Strategic Partners Driving Success

OUR EXHIBITORS

The Premier Stage for F&B Franchise Growth Across Africa & MENA

F&B Pillars is the proud organiser of the Africa Franchise Expo (AFEX) — the region’s most anticipated An
international platform where food and beverage brands, franchise investors, operators, and industry
leaders converge to connect, collaborate, and accelerate growth.

Whether your goal is to exhibit your franchise model to qualified investors, secure regional master
franchise partnerships, share expertise as a keynote speaker, or identify your next investment
opportunity, AFEX provides the visibility, credibility, and connections that translate directly into business
outcomes.

Our Sponsors

Made possible through their generous and continued support.